A Press and Media Committee is a group of individuals responsible for managing and coordinating an organization's interactions with the press, media, and public. Their primary goal is to maintain a positive public image and communicate the organization's message effectively.
Key responsibilities of a Press and Media Committee may include:
- Media relations:Building and maintaining relationships with journalists, reporters, and other media
professionals.
- Press releases: Crafting and distributing press releases to share news, announcements, and updates.
- Crisis communication: Managing the organization's response to crisis situations or negative publicity.
- Public statements: Preparing and issuing public statements, speeches, and presentations.
- Event management:Organizing press conferences, media events, and other public outreach activities.
- Social media management:Overseeing the organization's social media presence and content.
- Reputation management:Monitoring and addressing online reviews, complaints, and other
reputation-related issues.
The Press and Media Committee may comprise members from various departments, such
as:Communications,Public Relations,Marketing,Executive Management
Their collective expertise helps ensure consistent messaging, effective media outreach, and a positive
public image for the organization
Objective of Press and Media :
The Press and Media Committee, typically established by organizations, governments, or events, has
several key objectives:
-
Primary Objective
- Information Dissemination:To disseminate accurate and timely information to the public through
various media channels.
- Media Liaison:To serve as a liaison between the organization and the media, facilitating
communication and responding to media inquiries.
- Image Management: To manage and maintain a positive image of the organization through
effective media relations.
-
Secondary Objective
- Crisis Communication:To handle crisis situations and develop strategies to mitigate negative
publicity.
- Media Monitoring:To monitor media coverage and analyze the impact of media relations efforts.
- Press Conference Organization: To organize press conferences, media briefings, and other events to
